If you’re planning a trip to Japan in February, the Sapporo Snow Festival (Sapporo Yuki Matsuri) is a must-see winter spectacle. Held annually in Hokkaido’s capital, this event transforms the city into a frosty wonderland of giant snow sculptures, illuminations, and family fun.
Here’s everything you need to know to make the most of your visit—from when to go, where to stay, and what not to miss.
❄️ Want to explore more winter magic? Don’t miss our “Japan Winter Itinerary” for snowy routes, onsen and ski towns.
What is the Sapporo Snow Festival?
The Sapporo Snow Festival is one of Japan’s most famous winter events, attracting over 2 million visitors each year. It usually takes place in early February and features breathtaking snow and ice sculptures across several sites in the city.
- Odori Park Site: The main venue with massive snow sculptures, some up to 15 meters high, and nightly light-ups.
- Susukino Site: Focuses on ice sculptures and has a beautiful Ice Bar.
- Tsudome Site: Perfect for families with snow slides, tubing, and indoor rest areas.
When to Go
The festival typically runs for 7 days in early February. For 2025, expected dates are February 4–11, but always check official updates here: “Sapporo Snow Festival Official Website“
👉 Pro Tip: Visit in the first 3 days to see sculptures at their freshest, or in the evening for spectacular lighting.
Planning a longer winter trip? See our “Best Time to Visit Japan” for a full seasonal breakdown.
What to Pack
- Thermal layers (it gets down to -10°C/14°F)
- Snow boots with grip
- Hand warmers & heat-tech base layers
- Camera or smartphone for night shots
Where to Stay in Sapporo
- Sapporo Grand Hotel – classic, upscale, close to Odori Park
- UNIZO Inn Sapporo – budget-friendly & walkable to main sites
- JR Tower Hotel Nikko – great views and direct access from Sapporo Station
👉 Rooms sell out early! Book 3–6 months ahead.
What to Eat at the Festival
- Hokkaido seafood: Crab, scallops, and grilled squid
- Jingisukan (Genghis Khan): Local lamb BBQ
- Corn butter ramen: Hokkaido’s soul-warming specialty
Check the Odori food stalls and local izakayas nearby for an unforgettable winter meal.
* Don’t Miss These!
- The giant snow stage with live performances
- Projection mapping shows on snow sculptures
- Snow Maze and slides at Tsudome (great for kids!)
- Susukino’s Ice Queen Contest & nighttime ice bar
How to Get to Sapporo
- From Tokyo: Take a flight (90 min) or the Shinkansen to Hakodate + local train
- From Osaka: Flights are fastest (2 hrs)
- Use IC cards or JR Hokkaido Pass for easier local transit
* Bonus Tips
- Download the Sapporo Snow Festival App (for maps & schedules)
- Use coin lockers at stations to travel light
- Many sculptures are better viewed at night (bundle up!)
Ready for an unforgettable winter journey? Whether you’re a couple looking for snowy romance or a family chasing icy thrills, the Sapporo Snow Festival is Japan’s ultimate winter experience. ❄️
Ready to plan your full Japan adventure? Start with our “Ultimate Japan Travel Guide“.
— Joy