Planning your very first trip to Sapporo, the capital of Hokkaido, can feel overwhelming. Famous for its snow festival, beer, and incredible seafood, Sapporo offers a mix of modern city life and stunning natural beauty. This guide will cover must-see attractions, seasonal highlights, local foods, and travel tips to make your Sapporo trip unforgettable.
🌸 Why Visit Sapporo?
Unlike Tokyo or Kyoto, Sapporo offers a slower pace with wide streets, snowy winters, and a relaxed vibe. It’s best known for:
✔ Sapporo Snow Festival – giant ice sculptures and winter fun.
✔ Hokkaido cuisine – miso ramen, soup curry, seafood bowls.
✔ Nature escapes – ski resorts, hot springs, and flower fields.
👉 If you love winter travel, also check out our guide: 10 Best Places to Visit in Japan in Winter for Snow, Culture & Hot Springs
🎉 Top Attractions in Sapporo
1. Sapporo Snow Festival (February)
One of Japan’s most iconic winter events. Huge snow sculptures light up the city.
📖 Related: Sapporo Snow Festival Guide: Best Tips, Events & What to Expect in Winter
2. Odori Park
A long green strip running through central Sapporo—great for strolling in summer and lit-up beautifully in winter.
3. Sapporo TV Tower
Panoramic city views, especially stunning at sunset or during the Snow Festival.
4. Shiroi Koibito Park
A chocolate factory with a fairytale theme, perfect for families.
5. Sapporo Beer Museum
Learn about Japan’s beer history and sample the original Sapporo draft.
🍜 What to Eat in Sapporo
- Miso Ramen – The city’s signature comfort food.
- Soup Curry – A spicy Hokkaido invention.
- Seafood Donburi – Fresh crab, salmon, and uni bowls.
- Sapporo Beer – Best enjoyed with Hokkaido grilled lamb (Jingisukan).
🚅 How to Get Around
- From Tokyo: 1.5-hour flight or 7.5-hour shinkansen.
- Within Sapporo: Subway is easy and affordable.
- Day Trips: Visit Otaru for canals and seafood or Niseko for skiing.
🛏️ Where to Stay
- Susukino District – nightlife and restaurants.
- Odori Area – central and convenient for sightseeing.
- Sapporo Station Area – best for easy transport.
📝 First-Timer Tips
✔ Visit in February for the Snow Festival, or July for flower fields.
✔ Pack warm clothes (winters are freezing).
✔ Try an onsen day trip—perfect for relaxing after exploring.