Sapporo, the capital of Hokkaido, isn’t just famous for snow and seafood—it’s also the birthplace of one of Japan’s most iconic beers: Sapporo Beer. Whether you’re a craft beer lover or just want to sip a cold draft after sightseeing, this guide covers the best breweries, beer halls, and the famous Sapporo Beer Museum.
🏛️ Sapporo Beer Museum
The Sapporo Beer Museum, housed in a red-brick building, is a must-visit for beer enthusiasts. Opened in 1987, it introduces visitors to the history of beer in Japan and the rise of Sapporo as the country’s first beer brand.
✔ Learn about Sapporo’s German brewing influence.
✔ See historical brewing equipment.
✔ Sample the original Sapporo Draft Beer—exclusive to the museum.
📖 Related: Hokkaido 5-Day Itinerary: Best Places to Visit, Eat & Stay in 2025 – the museum is often included in a Sapporo day plan.
🍻 Best Breweries & Taprooms in Sapporo
Beyond the museum, the city has a thriving craft beer scene. Some must-try spots include:
- Sapporo Beer Garden – Adjacent to the museum, famous for the “Genghis Khan” lamb barbecue paired with beer.
- Moon and Sun Brewing – Local craft brewery with IPA, stout, and seasonal brews.
- North Island Beer – One of Hokkaido’s most respected craft beer brands.
- Beer Cellar Sapporo – A cozy taproom featuring rotating Japanese craft beers.
🍴 Food Pairings: What to Eat with Sapporo Beer
Beer is best enjoyed with Hokkaido’s hearty dishes:
- Jingisukan (Grilled Lamb BBQ) – A Sapporo classic.
- Seafood Donburi – Crab, scallops, and salmon bowls.
- Miso Ramen – Sapporo’s signature dish, perfectly matched with a crisp lager.
🌃 Beer Bars & Nightlife
Sapporo has a lively nightlife, especially in Susukino, Japan’s northern entertainment district. Popular bars include:
- Beer Inn Mugishutei – Legendary craft beer bar with over 300 kinds of bottled beer.
- Craft Beer Bar Beer Barley – Cozy with a wide selection of Japanese brews.
- Rad Brothers – A fun bar with beer towers and local crowds.
🍺 Tips for Beer Lovers Visiting Sapporo
✔ Visit the Beer Museum in the afternoon and stay for dinner at the Beer Garden.
✔ Try local craft brews—you’ll find flavors unique to Hokkaido.
✔ Pair beer with regional foods like lamb and miso ramen.
✔ Stay near Odori Park or Susukino for easy access to nightlife.
✨ Why Sapporo is Japan’s Beer Capital
Beer culture is deeply rooted in Sapporo. From the museum’s history to vibrant local breweries, it’s a city that has something for everyone—from casual drinkers to serious craft beer fans.