Every February, Sapporo transforms into a glittering snow kingdom — where life-size ice castles, snow sculptures, and twinkling lights take over the city. The Sapporo Snow Festival (さっぽろ雪まつり) is not just Japan’s biggest winter celebration — it’s one of the world’s most magical winter events.
Whether you’re coming for the art, food, or atmosphere, this complete guide will help you plan your visit like a pro: the best dates, must-see sites, what to eat, where to stay, and insider travel tips to make the most of your snowy adventure.
📅 Festival Dates & Venues (2025 Schedule)
The Sapporo Snow Festival is held over seven days in early February. For 2025, the dates are February 4–11 (subject to final confirmation by the city).
The event takes place at three main sites, each offering its own charm:
1. Odori Park Site (Main Venue)
Stretching over 1.5 km in the city center, Odori Park features the festival’s largest snow and ice sculptures — some as tall as buildings!
✔ Giant illuminated snow monuments at night
✔ Food stalls serving Hokkaido favorites like crab, ramen & grilled corn
✔ Ice slides for kids and families
2. Susukino Site (Ice World)
Sapporo’s nightlife district glows with intricate ice carvings lit in neon. Visit after sunset for the best photos — and maybe pop into an izakaya afterward.
3. Tsudome Site (Family Snow Zone)
Located about 15 minutes by shuttle bus from the city center, Tsudome offers snow tubing, snow rafting, and an indoor play area — perfect for kids and non-skiers.
🏨 Where to Stay During the Festival
Because February is Sapporo’s busiest time, book accommodation at least 2–3 months in advance.
- Odori Park / Susukino area: Stay here if you want to be close to the main events.
- Sapporo Station: Ideal for transport links and day trips.
- Jozankei Onsen: For a relaxing escape surrounded by mountains and hot springs.
📖 Related: Sapporo Travel Guide: Explore Japan’s Winter Capital — includes detailed accommodation zones, local transport tips, and day-trip ideas.
🍢 What to Eat at the Snow Festival
Hokkaido is a food lover’s paradise, and the Snow Festival is the perfect place to taste it all:
✔ Crab soup (kani jiru) — warm, rich, and comforting
✔ Miso ramen — Sapporo’s signature dish
✔ Jingisukan (grilled lamb) — cooked over an iron dome grill
✔ Hot chocolate & buttered corn — festival staples
If you’re into local brews, don’t miss the Sapporo Beer Garden nearby for a hearty dinner and beer tasting.
🚆 Getting There & Around
- From Tokyo: 1.5-hour flight to New Chitose Airport, then 40 minutes by train to Sapporo Station.
- Airport Transfers: JR Rapid “Airport” line or airport bus.
- Getting Around Sapporo: Subway is most efficient. Use IC cards (Suica or Kitaca).
- Festival Shuttle: Free or low-cost buses connect all three sites.
Pro Tip: In winter, use the underground walkway from Sapporo Station to Odori Park — it’s heated and lined with cafés and shops.
🧣 Travel Tips for a Smooth Festival Experience
✔ Arrive early in the morning for fewer crowds and better photo lighting.
✔ Stay for the evening illuminations — they make the sculptures sparkle.
✔ Dress warmly: layers, snow boots, gloves, and heat packs are musts.
✔ Try visiting both day and night — each gives a completely different atmosphere.
✔ Combine your trip with nearby attractions like Otaru’s Snow Light Path Festival, which happens around the same time.
❤️ Why You’ll Love Sapporo in Winter
There’s something magical about seeing an entire city carved out of snow and ice. The crisp air, glowing lights, and cheerful spirit make the Sapporo Snow Festival one of Japan’s most unforgettable experiences.
It’s not just about sculptures — it’s about celebrating winter, creativity, and warmth in the heart of Hokkaido.