Welcome to Sapporo (札幌) — the vibrant capital of Hokkaido and Japan’s ultimate winter city. Famous for its snow festivals, hot springs, ski resorts, and incredible food, Sapporo blends natural beauty with a relaxed northern charm that you won’t find anywhere else in Japan.
Whether you’re visiting in the frosty winter months or during spring’s cherry blossom bloom, this guide covers what to see, where to eat, and how to plan your trip for an unforgettable experience in Japan’s Winter Capital.
🏙️ Why Visit Sapporo?
Unlike Tokyo or Kyoto, Sapporo feels open, modern, and uncrowded — even in peak season. It’s a city built for comfort in cold weather, with underground shopping arcades, cozy cafés, and a food culture designed to warm the soul.
Top reasons to visit:
✔ The world-famous Sapporo Snow Festival ❄️
✔ Easy access to ski resorts and onsen towns
✔ Delicious local specialties like miso ramen and crab
✔ The welcoming, relaxed vibe of Hokkaido locals
🌸 When to Visit Sapporo
- Winter (Dec–Feb): Best for snow, skiing, and the Snow Festival.
- Spring (Apr–May): Late cherry blossoms and fresh seafood.
- Summer (Jun–Aug): Mild weather and flower fields.
- Autumn (Sep–Nov): Vibrant foliage and seasonal food festivals.
Pro Tip: Because Sapporo’s cherry blossoms bloom a month later than Tokyo’s, it’s the perfect destination if you missed the main sakura season!
🗓️ Top Things to Do in Sapporo
1. Stroll Odori Park
The city’s green heart, lined with trees, sculptures, and flower beds. In winter, it becomes the stage for the Snow Festival’s massive ice displays.
2. Visit the Sapporo Beer Museum
Learn the history of Japan’s oldest beer brand and enjoy tastings at the nearby Beer Garden.
3. Relax in an Onsen
Take a short trip to Jozankei Onsen or Hoheikyo Onsen — both surrounded by mountains and ideal for winter relaxation.
4. Try Sapporo’s Famous Dishes
- Miso ramen 🍜
- Soup curry 🍛
- Grilled lamb (Jingisukan) 🍖
- Fresh Hokkaido crab & seafood 🦀
📖 Related: Sapporo Beer Guide: Breweries, Bars & Beer Museum — where to drink and dine like a local.
🏔️ Best Day Trips from Sapporo
✔ Otaru: A romantic canal town with seafood markets and glassware shops.
✔ Niseko: One of the world’s top ski resorts.
✔ Asahikawa: Visit the zoo or try unique soy sauce ramen.
✔ Jozankei Onsen: Perfect for a day of hot springs and forest views.
(You can explore several of these in one go with the Hokkaido 5-Day Itinerary!)
🚆 How to Get Around Sapporo
- From Tokyo: 1.5-hour flight or 7.5-hour Shinkansen via Hakodate.
- Within the city: Subway is fast, clean, and efficient.
- IC cards: Suica or Kitaca work everywhere in Hokkaido.
Tip: In winter, use the underground walkway between Sapporo Station and Odori — it keeps you warm and connected to shops and restaurants.
🏨 Where to Stay
- Odori Park area: Central, near sightseeing and shopping.
- Susukino: Perfect for nightlife lovers.
- Sapporo Station: Convenient for transport and day trips.
❤️ Final Thoughts
Sapporo captures the magic of Hokkaido — crisp air, cozy food, and genuine hospitality. Whether you come for the snow, the festivals, or simply the peace of a slower-paced Japanese city, you’ll leave with memories of warmth amid the cold.