Whether you’re visiting Sapporo in winter for its world-famous snow or in summer for flower-filled parks, Japan’s northern capital has something for everyone. This vibrant, easygoing city combines nature, food, and fun in the heart of Hokkaido — and these top 10 attractions in Sapporo are the perfect starting point for any traveler.
1. Odori Park (大通公園)
Stretching over 1.5 kilometers through downtown, Odori Park is the green heart of Sapporo.
✔ In winter, it hosts the world-renowned Sapporo Snow Festival, filled with giant snow sculptures and illuminations.
✔ In summer, it becomes a lively picnic spot with fountains, flowers, and beer gardens.
📖 Related: Sapporo Snow Festival Guide: Tips, Dates & Travel Plan – for festival dates, event details, and local food stalls.
2. Sapporo TV Tower (さっぽろテレビ塔)
Located at the eastern end of Odori Park, this 147-meter tower offers panoramic city views. The observation deck is especially stunning at sunset or when the snow lights up the city below.
3. Hokkaido Shrine (北海道神宮)
Nestled inside Maruyama Park, this tranquil Shinto shrine is surrounded by towering trees and sacred torii gates. Visit during late April to see cherry blossoms blooming all around the shrine grounds.
📖 Related: Spring in Sapporo: Cherry Blossoms & Seasonal Food – learn how to time your visit for the perfect hanami picnic.
4. Sapporo Beer Museum & Beer Garden
This red-brick building is Japan’s only beer museum and a must-visit for fans of history, brewing, and Hokkaido culture. You can sample freshly brewed Sapporo Classic beer and dine on local grilled lamb (Jingisukan) at the adjacent Beer Garden.
5. Moerenuma Park (モエレ沼公園)
An artistic masterpiece by sculptor Isamu Noguchi, this park blends art and landscape. In summer, it’s ideal for picnics and cycling. In winter, the geometric hills turn into natural snow slides. Don’t miss the glass pyramid known as Hidamari, glowing beautifully at night.
6. Mount Moiwa (藻岩山)
Take the ropeway to the top of Mount Moiwa for one of Japan’s top three night views. The glittering cityscape below looks magical, especially in the snow season. There’s also a romantic “Lover’s Sanctuary” bell at the summit.
7. Maruyama Zoo (円山動物園)
Perfect for families, this zoo is home to polar bears, red pandas, and penguins. It’s compact, stroller-friendly, and located right beside the Hokkaido Shrine — great for combining into one easy morning outing.
8. Nakajima Park (中島公園)
A serene oasis near Susukino, Nakajima Park offers lakeside paths, rental boats, and a lovely children’s museum. In winter, the frozen pond glitters with snow and light, creating a peaceful, postcard-perfect scene.
9. Shiroi Koibito Park (白い恋人パーク)
Sapporo’s own chocolate factory is a family favorite. Kids can design their own cookies, explore the whimsical exhibits, and watch real chocolate being made. The courtyard’s musical clock show is a must-see for all ages.
10. Susukino (すすきの)
Sapporo’s lively entertainment district glows with neon lights and endless food options — from ramen alleys to izakayas and bars. Safe, friendly, and full of character, it’s the perfect place to end a day of sightseeing.
📖 Related: Sapporo Nightlife: Izakayas, Bars & Street Food – find the best local hangouts and late-night eats.
❤️ Why You’ll Love Sapporo
Sapporo is the kind of city that grows on you — one delicious bowl of ramen, one snowflake, and one sunset at a time. Whether you’re here for adventure, relaxation, or simply to feel Japan’s northern magic, these top attractions will make you fall in love with Hokkaido’s heart.